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Asian shoppers unwrap Singles’ Day spoils leaving US consumers to bear brunt of supply chain woes

November 11 has increasingly been a big day in Asia. Consumers, hit by a marketing blitz weeks before Singles’ Day, plan their purchases and put items into virtual shopping carts early so they can pay for them the instant the clock strikes midnight.In Thailand this year, a record US$30.5 million was spent in the first two days on e-commerce site Lazada, with most shoppers buying fast fashion from China, while the same site raked in sales of S$11 million (US$8.1 million) in just nine minutes in…

Read the original article at South China Morning Post

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