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Beating the anti-vaxxers: how star power can help squash vaccine myths

Analysis: Vaccine hesitancy is growing, thanks in part to social media misinformation. Time for the Elvis approach?

The statement by the US president-elect, Joe Biden, that he would be happy to be publicly vaccinated against coronavirus to encourage people to follow suit – following similar pledges from Barack Obama, George W Bush and Bill Clinton – highlights a fundamental concern in global health circles.

Vaccine hesitancy – as well as anti-vaccination activism, sometimes promoted by celebrities – is growing. Countries that were once measles-free are seeing new cases due to suspicion over vaccination. Vaccine hesitancy was listed a year ago as one of the World Health Organization’s 10 global health threats to watch, alongside Ebola and the threat of a global influenza pandemic. Coronavirus came instead.

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Read the original article at The Guardian

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