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Bouquets of flowers are now ‘substitute hugs’, says booming florist

Online firm Bloom & Wild doubled sales thanks to the pandemic and its letterbox-sized packages

Britons are sending bouquets of flowers as “substitute hugs” to friends and family during the pandemic, according to online florist Bloom & Wild.

The company, best known for its flatpack bouquets, which can fit through a letterbox, is challenging Interflora as the UK’s biggest florist after doubling its sales as Covid changed the way Britain bought flowers.

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Read the original article at The Guardian

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