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Chow Sang Sang looks to millennials and Gen Z to replace lost business from absent mainland Chinese tourists

Chow Sang Sang Holdings, one of Hong Kong’s largest jewellery retailers, saw half of its sales evaporate after tourists from the mainland disappeared, but things are looking up after shifting its focus to a younger and local clientele. The jewellery retailer, which has about 700 stores in the Greater China region including Macau and Taiwan, has partnered with London-based Victoria and Albert Museum to use iconic British designs as themes for its shops and for a jewellery line inspired by art…

Read the original article at South China Morning Post

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