CDC Novel Coronavirus

COVID-19 Contact Tracing Communications Toolkit for Health Departments

This page will be updated as new resources become available.

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Main Message

We all need to work together to help slow the spread of COVID-19. Contact tracing slows the spread of COVID-19 by

  • Letting people know they may have been exposed to COVID-19 and should monitor their health for signs and symptoms of COVID-19.
  • Helping people who may have been exposed to COVID-19 get tested.
  • Asking people to self-isolate if they have COVID-19 or self-quarantine if they are a close contact of someone who has COVID-19.

The messages in this toolkit use COVID-19, but you may want to use “coronavirus” instead of COVID-19 if that’s the term most often used in your community.

The bottom line: Making a choice to help your health department in the fight against COVID-19 helps protect you, your family, and your community.

Health Marketing Messaging Examples

Talking Points

  • General messages
    • We all need to work together with health department staff to slow the spread of COVID-19.
    • Be part of the solution and answer the phone – it may be the health department calling to let you know that your test result came back positive for SARS-Cov-2, the virus that causes COVID-19, or that you’ve been in contact with someone who has it. This phone call is just one small part of what is known as contact tracing.
    • Working with the health department is the best way to protect your family and friends from COVID-19.
    • Your immediate actions can help make all of us safer. This may include staying home and away from others.
    • Contact tracing for COVID-19 works best with everyday preventive actions.
      • This means actions such as washing your hands often, avoiding close contact, and covering your mouth and nose with a mask when around others. Doing so can slow the spread of COVID-19. It is especially important before a vaccine or better treatments become widely available.
  • Messages for people who have been around someone with COVID-19
    • If you have been around someone with COVID-19 (also known as a “close contact”), someone from the health department may call to tell you that you have been exposed to COVID-19. They will ask you to stay at home, away from others and self-quarantine.
        • For COVID-19, a close contact is anyone who was within 6 feet of an infected person for at least 15 minutes. An infected person can spread COVID-19 starting from 48 hours (or 2 days) before the person had any symptoms or tested positive for SARS-Cov-2, the virus that causes COVID-19.
        • Stay at home away from others and self-quarantine for 14 days after you were last around someone with COVID-19. Health department staff will help identify the dates of your self-quarantine. They can also provide resources about COVID-19 testing in your area.
          • Self-quarantine means staying home, monitoring your health, and maintaining social distancing (at least 6 feet) from others at all times.
          • If you need to be around other people or animals in or outside of the home, wear a mask. This will help protect the people around you.
          • If you need support or assistance with self-quarantine, then your health department or a local community organization may be able to provide assistance.
          • Self-quarantine helps slow the spread of COVID-19 and can help keep your family, friends, and other people you have been around from possibly getting COVID-19.
        • Take your temperature twice a day, monitor yourself for any symptoms of COVID-19, and notify your health department if you develop symptoms. Seek medical care if symptoms worsen or become severe.
        • Discussions with health department staff are confidential. This means that your personal and medical information will be kept private and only shared with those who may need to know, like your health care provider.
        • Your name will not be shared with those you came in contact with, even if they ask. The health department will only notify people you were recently around that they might have been exposed to COVID-19.
        • Your information will be collected for health purposes only and should not be shared with any other agencies, like law enforcement or immigration.
  • Messages for people who are waiting for a COVID-19 test result
    • If you think you may have COVID-19 and are waiting for a COVID-19 test result, stay home and monitor your health to protect your friends, family and others from possibly getting COVID-19.
    • Think about the people you have recently been around.
      • While you wait for your COVID-19 test result, think about everyone you have been around recently. This will be important information to have available.  If your test is positive, someone from the health department may call you to check on your health, discuss who you have been around, and ask where you spent time while you may have been able to spread COVID-19 to others.
    • Answer the phone call from the health department.
      • If the health department calls you, answer the call to help slow the spread of COVID-19 in your community.
        • Discussions with health department staff are confidential. This means that your personal and medical information will be kept private and only shared with those who may need to know, like your health care provider.
        • Your name will not be shared with those you came in contact with, even if they ask. The health department will only notify people you were in close contact with (within 6 feet for more than 15 minutes) that they might have been exposed to COVID-19.
        • Your information will be collected for health purposes only and should not be shared with any other agencies, like law enforcement or immigration.
  • Messages for people diagnosed with COVID-19
    • If you are diagnosed with COVID-19, someone from the health department may call you to check on your health, discuss who you have been around, and ask where you have spent time while you may have been able to spread COVID-19 to others. The health department and community organizations may be able to help connect people to services during self-isolation.
    • Discussions with health department staff are confidential. This means that your personal and medical information will be kept private and only shared with those who may need to know, like your health care provider.
    • Your name will not be shared with those you came in contact with, even if they ask. The health department will only notify people you were in close contact with (within 6 feet for more than 15 minutes) that they might have been exposed to COVID-19.
    • Your information will be collected for health purposes only and should not be shared with any other agencies, like law enforcement or immigration.
    • Health department staff will ask you to stay at home away from others and self-isolate, if you are not doing so already.
      • Self-isolation means staying at home in a specific room away from other people and pets, and using a separate bathroom, if possible.
      • Self-isolation is critical to protecting those who you live with as well as your community.
      • Self-isolation helps slow the spread of COVID-19 and can help keep your family, neighbors, and other close contacts from possibly getting COVID-19.
      • If you need support or assistance while self-isolating, then your health department or a local community organization may be able to provide assistance.
    • Seek medical care if your symptoms worsen or become severe. Severe symptoms include trouble breathing, persistent pain or pressure in the chest, confusion, inability to wake or stay awake, or bluish lips or face.
  • Contact tracing works best with everyday preventive actions.
    • Everyday preventive actions taken by people and communities can slow the spread of COVID-19. This is especially important before a vaccine or better treatments become widely available.
    • Preventative actions means that you:
      • Wash your hands often,
      • Avoid close contact,
      • Cover your mouth and nose with a mask when around others, and
      • Cover your coughs and sneezes.
  • Key actions
    • Pick up the phone when the health department calls.
    • Follow health department guidance.
    • Tell a healthcare provider and the health department if you become ill.
    • Call a healthcare provider if you start to feel ill and you have not been tested for COVID-19.
    • If you have been around someone with COVID-19 (close contact), stay at home away from others and self-quarantine for 14 days, starting from the last day that you were possibly exposed to COVID-19. Monitor yourself for symptoms of COVID-19.
    • Tell those who you had close contact with recently if you become ill, so that they can monitor their health.
    • Know what symptoms mean you need to go to the hospital right away.
    • Seek medical care if symptoms worsen or become severe. Severe symptoms include trouble breathing, persistent pain or pressure in the chest, confusion, inability to wake or stay awake, or bluish lips or face.
  • Messages around stigma
    • People can fight stigma by providing social support in situations where you notice this is occurring.
    • Stigma affects the emotional or mental health of stigmatized groups and the communities they live in.
    • Stopping stigma is important to making communities and community members resilient. See resources on mental health and coping during COVID-19.
    • Everyone can help stop stigma related to COVID-19 by knowing the facts and sharing them with others in your community.

Sample Public Service Announcements

15 second

The [insert health department name] is working hard to slow the spread of COVID-19. If you have been around someone with COVID-19, someone from the health department may call you and ask you to self-quarantine at home away from others. Help us slow transmission and answer the call to slow the spread of COVID-19.

30 second

The [insert health department name] is working hard to slow the spread of COVID-19. If you have been around someone with COVID-19, someone from the health department may call you. Self-quarantine at home and follow our instructions. Making a choice to help us in the fight against COVID-19 helps protect you, your family, and your community. Help us slow transmission and answer the call to slow the spread of COVID-19. For more information, visit [insert URL]. This is a message from the [insert health department name].

Additional COVID-19 Public Service Announcements

  • COVID-19 Everyday Prevention Actions
  • COVID-19 Readiness
  • Cleaning and Disinfecting Surfaces

Sample Graphics

Read the original article at Centers for Disease Control and Prevention (CDC)

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