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Health department defends Australian Covid vaccine ads criticised as ‘very hard to find’
Health expert says health videos contain key messages but it’s difficult to find and share them
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The Department of Health has defended its $11m advertising campaign for Covid vaccine boosters in response to concerns the communication began too late and is not prominent enough.
The health minister, Mark Butler, last month launched a six-week winter advertising campaign to encourage Australians to get vaccinated for Covid and influenza, and to raise awareness of antiviral medication for those who contract Covid.
Read the original article at The Guardian