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Home delivery and social media: how UK ice-cream sellers survived pandemic

Parlours and vans have survived a hugely difficult couple of years by adding a big scoop of innovation

Last July, Filippo Mancini, a fourth-generation ice-cream maker, ran the Belly Banger competition from his shop on the esplanade at Prestwick beach in Ayrshire.

Punters paid £7.50 for 12 scoops – “whatever flavours you wanted, a wee biscuit in the top and some cream”. They had 15 minutes to eat them. If they managed it they got a certificate and their money back. Mancini, who says about a dozen people succeeded, plans to run the competition again this September.

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Read the original article at The Guardian

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