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It’s our lifestyle: Sheng Siong’s Lim Hock Leng on why Singapore’s mighty supermarket has Covid-19 and e-commerce beat

It would be natural to assume that when a Chinese businessman approached the family behind Singapore supermarket chain Sheng Siong with a proposal for a joint venture in Yunnan province, China, it was because he had been impressed by their climb from a running a modest shop selling pork to being owners of a multibillion-dollar business.But in fact, according to Lim Hock Leng, one of three brothers who founded Sheng Siong more than three decades ago, what had really impressed the businessman was…

Read the original article at South China Morning Post

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