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Live-streaming here to stay as Chinese travel business almost ‘fully recovers’ from Covid-19, Trip.com co-founder says

When China’s coronavirus cases stabilised in March and domestic tourism began to resume, Trip.com Group’s co-founder and executive chairman James Liang Jianzhang traded his formal business attire for ancient Chinese clothing, known as hanfu, to host live-streamed shows selling travel packages and hotel room bookings.Liang’s entertaining video campaigns, incorporating traditional Chinese performance arts such as crosstalk and Sichuan “face-changing” opera, have made him an internet celebrity.His…

Read the original article at South China Morning Post

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