Health and advertising professionals are urging a carrot and stick approach to boost uptake – incentives plus a scare campaign
• Australia’s Covid vaccine rollout: how is your state doing?
The Australian government needs to offer lottery tickets and cash as incentives to rapidly increase Covid-19 vaccine uptake, having now waited too long to roll out a hard-hitting awareness campaign, public health and advertising experts say.
The executive creative director and owner of advertising agency Campaign Edge, Dee Madigan, said the ideal time to begin a vaccine campaign would have been earlier this year, when lockdowns were in place and people felt a sense of urgency.
Read the original article at The Guardian