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Next shares hit all-time high as Covid crisis fuels online sales surge

Stock surges at UK’s biggest clothing retailer after it reveals 60% rise in web sales compared with 2019

It is sometimes criticised for its safe and reliable take on the season’s hot clothing trends yet Next has emerged as a big winner from the high street’s year-long Covid nightmare.

The group’s shares hit an all-time-high on Thursday after it revealed online sales for the past two months had surged 60% higher than in 2019. It is now the UK’s biggest internet clothing retailer – ahead of rivals like Asos and Boohoo. Business boomed as Britons logged on for stay-at-home basics ranging from joggers and slippers to kids clothes, patio sets and cushions during the third lockdown.

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Read the original article at The Guardian

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