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‘Off the scale’: film studios launch post-Covid marketing blitz

£250m-plus UK spend planned as three years’ worth of releases hit cinemas in next 18 months

Hollywood studios are planning a £250m-plus UK marketing blitz to promote the return of blockbusters to the big screen over the next 18 months, as the much-delayed premiere of the new James Bond film, No Time to Die, gives the industry the confidence to plot a post-pandemic boom in new releases.

With cinemas forced to shut for months since the coronavirus hit in February last year, and moviegoers showing a reluctance to return en masse when they have been able to open, plans to release at least 160 films have been on hold.

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Read the original article at The Guardian

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