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Samsung bets on bespoke devices to woo millennials on back of Covid-19 demand

After a boom in sales of refrigerators and cleaners during the coronavirus pandemic, Samsung Electronics’ home appliance business is planning for the post-pandemic era by focusing on offering personalised devices to younger customers.The South Korean giant’s home appliance business, which accounts for almost 10 per cent of total revenue, should report a 10 per cent increase in sales for 2020, said Jaeseung Lee, president and head of digital appliances business.Demand will continue through the…

Read the original article at South China Morning Post

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