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Why appeal of upscale branded residences remains undiminished amid the coronavirus pandemic

Demand for branded residential property will pick up after the temporary setback from the Covid-19 pandemic as investors will be willing to pay top dollar for such developments because they offer exclusivity and privacy, two things that matter a lot to the rich, say analysts.And there is a reason for such optimism – the segment which typically involve a partnership between a developer and a luxury hotel brand or a prestigious brand – has registered 170 per cent growth over the last 10 years…

Read the original article at South China Morning Post

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