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Burberry sales return to pre-pandemic levels as younger shoppers splash out

Luxury fashion brand reports revenues of £479m in 13 weeks to 26 June, up 86% on 2020

The luxury fashion retailer Burberry has reported a rebound in sales to pre-pandemic levels driven by a boom in younger shoppers, with products including leather goods, jackets and shoes proving particularly popular.

Burberry, which operates 454 stores, concessions and franchises globally, said it had made an “excellent start to the year”, and the recovery had allowed it to stop the discount price strategy employed in stores and online globally during the coronavirus crisis to try to drive sales.

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Read the original article at The Guardian

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