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Burberry’s European sales slump but Marcus Rashford ads widen appeal
British luxury brand faces ‘uncertain trajectory’ because of Covid crisis
Burberry has reported a near 40% drop in sales in European markets on the back of store closures and fewer tourists but is experiencing a strong rebound in other parts of the world.
Sales in Europe, the Middle East and Africa slumped 37% in 13 weeks to 26 December, a major contrast with the Asia Pacific region, where sales jumped 11% on strong demand from Chinese and Korean shoppers.
Read the original article at The Guardian