Coronavirus: China’s ‘cherry freedom’ vanishes as consumers cut discretionary spending

So-called cherry freedom was once a buzzword among China’s middle class, but as consumers cut unnecessary expenses while under pressure from the coronavirus pandemic, the ability to purchase pricey imported products without a second thought is now a thing of the past.Few products tell the consumer spending story in China better than fruits such as cherries, as before the pandemic, demand for Chilean cherries and Peruvian avocados from China’s middle-class seemed insatiable.The coronavirus,…

Read the original article at South China Morning Post