Coronavirus: Singapore turns to domestic tourism in US$32 million campaign

Singapore is launching a S$45 million (US$32.4 million) domestic tourism campaign to persuade its people to look at the island nation with fresh eyes, as it looks to boost the local economy as the Covid-19 pandemic keeps borders closed.The hope is that Singaporeans will inject a fraction of the S$34 billion they spent on international travel in 2018 into the domestic market.In launching the campaign, the country’s largest so far aimed at the local audience, Singapore follows the likes of…

Read the original article at South China Morning Post