Fashion after the coronavirus: no fashion weeks and a more personalised experience, Chinese online retailer foresees

The magnitude of the threat the coronavirus pandemic posed to her online fashion platform Curated Crowd hit home for Ada Yi Zhao in March. She had to shut down her pop-up store in the well-heeled St John’s Wood neighbourhood of London in accordance with lockdown measures.The former investment banker, who comes from Chengdu, western China, had flashbacks to the 2008 financial crisis.“Given the general economic conditions, I was very scared. Our lifeline is based on curating a great selection of…

Read the original article at South China Morning Post