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From free beer to celebrity endorsements: the creative approaches to promoting Covid vaccines
Australia could draw some inspiration from other countries’ entertaining public awareness campaigns to counter vaccine hesitancy
Australia’s vaccine rollout hasn’t exactly gone smoothly, or at least that’s what two-thirds of Australians think.
There is concern about the pace of the rollout, as well as the potential side effects, especially after an advisory warned the AstraZeneca vaccine may cause extremely rare but potentially deadly blood clots for people under 50. According to an ANU study, the most common reasons Australians were hesitant about the vaccine was concern about possible side-effects (63.3%), followed by those planning to “wait and see” (55%).
Read the original article at The Guardian