HK$5,000 vouchers: Hong Kong’s Octopus Cards aims to make waves by tapping into luxury market

E-payment operator Octopus Cards is banking on Hong Kong’s HK$36 billion consumption voucher scheme to venture into the uncharted waters of high-end brands and services such as Lane Crawford, Grand Hyatt, Joyce Beauty and Michelin-starred restaurant Cuisine Cuisine.Rita Li Yuk-yi, the company’s sales and marketing director, said on Thursday the digital voucher scheme had given the firm a golden opportunity to break into the luxury market.“The scheme has helped us tap into the upscale market…

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