Hong Kong online brokerage banks on US parent as it targets younger traders with app-based services

Online brokerage start-up SoFi Hong Kong is banking on its new San Francisco-based parent to grow its customer base, especially among traders in their 20s and 30s, at a time when bricks-and-mortar retail brokerages are closing at their fastest rate.The company, previously known as 8 Securities, will look to introduce some of the mobile app-based services offered by its parent company, also called SoFi, in Hong Kong. These include the fractional trading of US stocks.“To compete with Chinese…

Read the original article at South China Morning Post