How Singapore supermarket chain Sheng Siong’s local focus during coronavirus pandemic lifted its fortunes

When fresh meat and vegetables run low at home, part-time receptionist Linda Lim usually only has one supermarket in mind for grocery shopping: a Sheng Siong outlet just five minutes away by car.For her, the no frills, home-grown supermarket chain checks all the boxes: it offers discounts to older shoppers, has a wide variety of low-priced products and even features a unique wet market-style butcher’s station where she can get a fresh piece of pork or whole chicken cut up to her liking.But most…

Read the original article at South China Morning Post