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ITV says worst of Covid pandemic is over as ad revenues rebound
Euro 2020 helps broadcaster achieve largest June advertising revenues in its 66-year history
ITV said it has put the worst of the coronavirus pandemic behind it, after the Euro 2020 football tournament and the easing of lockdown restrictions fuelled the largest June advertising revenues in its 66-year history.
The broadcaster said advertising revenue in June rose by 115% compared with the same month a year earlier as overall group revenues increased by a quarter for the first six months of 2021 to £1.8bn.
Read the original article at The Guardian