Sa Sa pushes e-commerce strategy to shore up sales as mainland tourists dwindle and Sephora heats up rivalry

Sa Sa International Holdings is tapping the expertise of e-commerce solutions provider Boutir to shore up online sales as the coronavirus pandemic and new competitors threaten its position as Hong Kong’s biggest cosmetics retailer.The firm is setting up “personal online stores” for its beauty consultants to engage customers and strengthen brand loyalty after a distressing 12 months, when unprecedented social unrest and the ensuing pandemic triggered a record slump earnings.The partnership…

Read the original article at South China Morning Post