The World Health Organization reminds public to remain vigilant through Mr Bean’s Essential COVID-19 Checklist
With cases of COVID-19\ncontinuing to rise globally, “Mr Bean’s Essential COVID-19 Checklist” is a reminder\nto people about the importance of washing hands, physical distancing and\ndemonstrating kindness to their neighbours. The PSA features a cartoon sketch of\nMr Bean comically tackling a pesky roller blind to finally reveal a number of\nessential tips to protect people against COVID-19.
Dr Tedros Adhanom Ghebreyesus,\nDirector-General of the World Health Organization, said: “COVID-19 affects\nevery walk of human life, and we need to use all tools and avenues at our\ndisposal to share life-saving information with all people around the world. I\nam grateful for the support of the team behind Mr Bean for lending your voice\nand talents to spread vital advice on physical distancing, hygiene and knowing\nthe symptoms.”
The PSA is voiced by Mr Bean\nstar, Rowan Atkinson, who created the Mr Bean character to be \”a child in\na grown man’s body\” when he was at Oxford University along with filmmaker and\nSustainable Development Goal advocate Richard Curtis. Mr Bean, which was\noriginally broadcast in the 1990s before transforming into an animated series, has\nsince expanded on a global scale with 96 million Facebook followers globally and\nmajor fanbases across India, Brazil and Indonesia. Mr Bean also celebrates his\n30th anniversary in 2020.
The PSA\nwas coordinated by Project Everyone, a not-for-profit agency devised by Richard\nCurtis working to put the power of communications behind the UN’s Sustainable\nDevelopment Goals.
Richard Curtis said: “We are\ndelighted to work with the WHO on this Mr Bean sketch and to support health\nmessaging around COVID-19. In 2015 193 world leaders committed to 17 Global\nGoals to end poverty, inequality and climate change by 2030. Good Health and\nWellbeing is Goal 3 and central to achieving all of the Global Goals. It’s key\nthat we work with creative partners – and that all sectors come together to\ncontinue to get messages out about how we can tackle COVID-19 and build back a\nbetter world where the Global Goals remain the guiding plan to be achieved by\n2030. I’m not QUITE sure which sector Mr Bean belongs too – but we’re delighted\nto have him on board.”
NOTES TO EDITORS
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About the World Health Organization
The World Health Organization directs and coordinates international health within the United Nations system. Working with its 194 Member States, WHO’s mission is to promote health, keep the world safe and serve the vulnerable. For more information about WHO, visit www.who.int. Follow WHO on Twitter and Facebook
About Project Everyone
Project Everyone was co-founded by writer, director, and SDG Advocate Richard Curtis, Kate Garvey and Gail Gallie with the ambition to help achieve the Global Goals through raising awareness, holding leaders accountable, and driving action. Find out more at www.project-everyone.org.
About Tiger Aspect Productions
Tiger Aspect Productions, part of Endemol Shine Group, is internationally recognised as one of the UK’s most successful and prolific independent television producers. Producing high profile, multi genre content for both UK and international audiences, current productions include Peaky Blinders (BBC One), Good Karma Hospital (ITV 1), Jack Whitehall: Travels with My Father (Netflix), Mr Bean (CITV), Hitmen (Sky One), Man Like Mobeen (BBC Three), and many more.
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