‘Singapoliday’ and other dubious tourism board initiatives amid the coronavirus pandemic

Regardless of where you stand on the Hong Kong-Singapore rivalry, we surely can all agree the Lion City has outdone itself (and everyone else) with its S$45 million (US$32.54 million) domestic tourism marketing campaign, which invites residents to take a “Singapoliday”. Move over “bleisure”, we have a new contender for the most awkward travel-related portmanteau.An accompanying mini-site – the equally inelegant “SingapoRediscovers” – on the Visit Singapore webpage wonders, “Who knows what…

Read the original article at South China Morning Post